rhythm—lululemon
spring 2022 campaign
This spring, we’re activating untapped energy, and kickstarting new routines. As we shift into motion, our beat builds. Ujjayi breathwork building. Battle ropes working in unison. Drumming of footsteps. The natural chorus of a city reaching crescendo. We’re finding our rhythm, and staying there.
This campaign highlights lululemon’s top product franchises and seasonal big bets by portraying how their gear provides the kickstart we need to get moving, allowing us to find the natural rhythm of the season.
Credits
Talent | Bianca Davies, Lyric Mariah, Trenton Merrill, Jade Turner Úbeda, Sun Greene, Hayley ashton, Megan Renee, Monica Majak, Adrain Burgos, Matt Meinhardt
Casting | Amanda Munoz
Trainer & Spotter | Breezie Jordan
Stylist | Heji Rashdi, Becca McCarthy
HMU | Crystal Liz
photography | Steven Counts
1st & 2nd Assist | Eric Larson,
Adam Mtijasevic
Digitech | Merlin Viethen
Retouchers | Andrea Leask,
Allison Kiloh, Sonia Bazar
DP | Jeremiah Pitman
Lighting | Primary Imaging (Vancouver)
AC | Paul Deroio
Camera PA | Jon Vogt
Editor | daev
Producer | Ryan Holt
(Kindly Productions)
Robyn Farnham (lululemon)
Graphic Design | Nicole Shewchuk, Cheyenne Manning, Anais Favier
Copywriter | Stephanie Elmitt,
Ashley Jardine
Direction | Ryan Romero
w/ mondaycreative.co