Lightness—Saje natural wellness
January 2024 campaign
360 campaign for the weightiest month of the year—January. Saje spearheaded a positive shift in New Year conversations, urging community members to embrace freer minds and pain-free movements. Infused with ASMR and sensorial inspiration, the campaign successfully shattered the gloom of the season, serving as a colourful reminder for everyone to release the pressure and settle into one’s mental well-being and body recovery.
The campaign highlighted two pivotal kits each addressing the mind and body: the Mindful Pocket Farmacy, an all-encompassing set catering to everyday mental and emotional wellness, and the Body Recovery Kit, a curated collection specifically crafted to support exercise and holistic movement.
Credits
Talent | Natasha Singh (thesis-agency),
Julia Evgenova (sutherland models)
ACADEMy agency (Toronto)
Director of Production | Taylor Rivers
Producer & Director | Ievy Stamatov Production Manager | Peter Lilly
Associate Creative Director |
Setareh Sarmadi
Executive Creative Director |
Chelsey Burnside
Art Director | Cary Apps
Senior Copywriter | Alex McGill
Account Manager | Becca Barak-Elliot
Account Director | Monica Patino
Project Coordinator | Julia Cymbalisty
Production Coordinator | Nicole Frankel
BTS Photographer | Julia Savinetti
Assistant Director | Jeff Hanley
Assistant Director | Yousef Adris Photographer | Nathan Lang
Photographer | Dayna Low
Camera Assist | Rosanna U
Digital Technician | Keenan Orrange
Producer (Rodeo) Charles Reisdanaee
Director of Photography | Alice Stephens Key Grip | Zak Ristivojevic
Gaffer | Sierra Sun
1st AC | Jackson Yeung
Key Prop Stylist | Dani Reynolds
Prop Assist | Erica Morga
HMU Artist| Jen Cronin
Wardrobe | Paulina Schultz
PA | Ryan Leslie
Editing Facility | School Editing Inc.
Editor | Genevieve Latour
Assistant Editor | Claire Shafto
Producer | Steve Villeseche
Executive Producer | Yumi Suyama
Colour | Studio Feather
Executive Producer | Emily Goldberg
Colourist | Kevin Wu
Online | CloverLab
VFX Artist | Alec McKay
Producer | Hillary Pitcher
Sound Design | Michael Goldchain
Saje Natural Wellness
Graphic Design | Zoe Sofianos,
Mat Ramsey, Ryan Romero
Production Designer | Gina Mackay
VM Lead | Sashin Naidu
Public Relations Director | Jessica Pecora
Product Marketing Manager |
rebecca ketler
marketing Brand director | Gary Yeung
senior copywriter | Charlotte Emeljanow
Content Director | Kim budziak
Traffic Lead | Sahar Rohi
Creative Producer | Andres Salumets
Design operations | Rodrigo Molina
Special thanks | Barbara De Laere,
Shelly Wilson, Michael Sanchez,
Christie Kluft, Josh Larsen & aNA gatto
Creative Direction | Ryan Romero