Mirror—lululemon
concept Shoot

Welcome to the flow state. A space where we can be truly present. We rise with the sun and follow the rhythm of the day. As our daily ritual unfolds, we’ll embrace imperfection and real, human moments as our practice moves with us. An energizing power class in the morning evolves into a slow, restorative yin as the day comes to a close.

tasked with bringing the Mirror and lululemon apparel into one cohesive campaign, learnings were utilized from regular campaigns to inform strategy on how to incorporate Mirror into the lululemon ecosystem while prioritizing product newness in visuals and messaging.