Rise, Shine, Relax, Rest—Saje
seasonal campaign
a sensorial omni-channel Campaign to harness the evocative power of light, movement and shadow to evoke the natural cadence of a day's journey. By weaving these visual elements throughout the approach, it not only showcased Saje's collections but inspired a holistic lifestyle shift through all touchpoints.
the goal was to empower Saje's community through education and align their daily rhythms with the ebb and flow of nature, fostering vitality, rejuvenation, and a profound sense of connection.
Credits
Talent | Ruby (Next Models)
ACADEMy Agency (toronto)
Creative Director | Natalie Mathers
Producer | Ievy Stamatov
Senior Copywriter | Alex McGill
ART Director | Cary Apps
Account Manager | Becca Barak-elliot
Account Director | Monica Patino
Assistant Director | Jeff Hanley
Producer | Peter Lilly
Photographer | Michael Kazimierczuk
Digital Tech| Josh Hotz
Photo Assistant | Kyle Philips, Ness DeVos
Photo Assistant | Ethan Allen
Production Designer |
Tess Sorochan-Ruland
Prop Assist | JQ Carlos
Stylist | Victoria Lus
H/MU | Shawnna Downing
PA | Ryan Leslie
Saje Natural Wellness
Graphic Design | Mat Ramsey, Ryan Romero
VM Lead | Sashin Naidu
Public Relations Director | Jessica Pecora
Product Marketing Manager |
rebecca ketler
marketing Brand director | Gary Yeung
senior copywriter | Charlotte Emeljanow
Content Director | Kim budziak
Traffic Lead | Sahar Rohi
Creative Producer | Andres Salumets
Design operations | Rodrigo Molina
Special thanks | Barbara De Laere, Shelly Wilson, MichaelSanchez, Christie Kluft, Josh Larsen & aNA gatto
Creative Direction | Ryan Romero