rise—lululemon
spring 2021 Campaign
Spring marks an exit from our cocoons. Spring is all about rising up and out of the darkness. Spring is colourful. Spring is light. This story is all about looking up at what’s ahead and aligning with the energy of the season. We step into the sunlight and stretch our arms wide.
lululemon’s key franchises are ready and waiting to support guests as they step into Spring. showing their most-loved styles in a new light—quite literally—as each step beyond the shadows and into the promise of a new season.
Credits
Talent | Kaya, Shayla, Cassandra, Sang (Vancouver); Skye, Stephen, Evonique,
Vivica, Justin (LA)
Casting | Amanda Munoz (lululemon)
Styling | Hillary Russel, Courtenay Cho, Daniel Hardy (lululemon)
HMU | Maxine Munson, Erin Klassen (Vancouver), Crystal Liz (LA)
Photography | Jeremy jude lee (vancouver), Brad torchia (La)
DoP | Bryn McCashin (Vancouver),
Dan Dealy (LA)
Lighting | Primary Imaging (Vancouver)
Digitech | Mackenzie Walker (Vancouver), Stowe Richards (LA)
Editing | David Trevail
Production | Alice Best (Vancouver),
Natalie Mattozzi (LA)
Graphic design | nicole shewchuk
Copywriter | Lindsay WHite
Direction | Ryan Romero
w/ mondaycreative.co