Senseknit—lululemon
Product Launch
Developed in lululemon’s Whitespace™ lab, Zoned In uses ground-breaking SenseKnit™ technology to engineer sensations in different parts of the body. Seamlessly knit together, these distinct zones lets one feel supported—not restricted as they run.
Credits
Talent | Robin Bone (SLU Agency)
Casting | Amanda Munoz
Voice | Georgia McBride, Henry Slaughter, Gavin Froome, Tina Sarazin
Whitespace Rep | Sarah Manson
Styling | Alexie Gray
HMU | Becca Randall
photography | matt korinek
DoP | Evan Bourque (Vancouver)
Tyler McGrath (LA)
Lighting | Primary Imaging (Vancouver)
Writing | Jessica Liew
Design | Henry Slaughter
Motion Graphics | Ryan Smith
2ND Art Direction | Phil Yamada (LA)
Production | Jo Cheung (Vancouver),
Ashley Tyndall (LA)
Direction | Ryan Romero