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Senseknit—lululemon
Product Launch

Developed in lululemon’s Whitespace™ lab, Zoned In uses ground-breaking SenseKnit™ technology to engineer sensations in different parts of the body. Seamlessly knit together, these distinct zones lets one feel supported—not restricted as they run.

 
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Credits

Talent | Robin Bone (SLU Agency)
Casting | Amanda Munoz
Voice | Georgia McBride, Henry Slaughter, Gavin Froome, Tina Sarazin
Whitespace Rep | Sarah Manson

Styling | Alexie Gray
HMU | Becca Randall

photography | matt korinek
DoP | Evan Bourque (Vancouver)
Tyler McGrath (LA)
Lighting | Primary Imaging (Vancouver)
Writing | Jessica Liew
Design | Henry Slaughter
Motion Graphics | Ryan Smith

2ND Art Direction | Phil Yamada (LA)
Production | Jo Cheung (Vancouver),
Ashley Tyndall (LA)

Direction | Ryan Romero